Your social media
page should do three things...
Show that you have proven experience in the world of aesthetics.
Your posts must speak to your clients and feel like a conversation
Provide visual proof and evidence of your helping clients get results
Educating your clients about your treatments demonstrates your knowledge and ability in aesthetics.
The problem with talking to everyone is that no one listens, your post should be reflective of what your clients need help with.
At least 60% of the posts on your page need to show the range of treatments you offer.