SEO for Aesthetic Practitioners & Estheticians
The goal is to automatically and consistently generate leads
We have created a simple step-by-step guide of everything you need to have a successful online clinic presence that generates clients automatically and consistently. My clients have seen success because they have actioned everything we have set up. In order for SEO and Social Media Marketing to work, YOU have to generate and supply as much content including video as possible. The goal is to manage your online marketing and generate traffic to the website, once on the website the decision is with your client to complete the booking. Social media is where most of your bookings will come from, however, we see that they will visit the website as a part of their decision-making process.
Basic Search Engine Optimisation - SEO
Once you have everything set up and connected, as you develop your website it is best SEO practise to do the following:
Search Console - Once each page has been optimised the changes have to be presented and approved by Google in order to re-rank each page. This is done over 6 - 8 weeks, dependent on keyword competition. Once each page is listed and we know where it is ranked, it is reworked (optimised) and submitted to Google again to be ranked.
Keyword Research - Your existing keyword planner should or will include treatment short-tail keywords. In order to move the website closer to page one on Google, you will need to include long-tail keywords in the form of a blog and optimise the website using your search console.
Schematic - As the website is optimised remember to include JSON-LD meta description tags for rich data. Having this will ensure the website appears in other formats including images, text and voice command search.
Feature Snippet - The blog pages should answer typical questions to give the website authority. Try to include blogs in a form of listed FAQs as Google often favours these.
Title Tag - Each page has a name and must match what potential clients are searching for on your website, the title tag must include a short tail and long tail keyword in order to rank on Google.
Meta Tag - Gives the client further information as to what is on the page, this must also include the short tail and long-tail keywords.
H1 - This is the heading of each page and gives Google and other bots an easy way to understand what the page is about. Again, this must contain the short tail keyword in a long tail form of writing for each page.
H2- H6 - The subheadings are used to break down each section of each page by importance from most to least.
URL Structure -The URL structure of every page should also contain the short tail keyword so potential clients know exactly what they are clicking on to.
All websites online must be deemed as inclusive not only for voice command but for potential clients with a disability, this includes page content and images.
Image Alt Title - The name of each image explaining what it is about and treatment it relates to.
Image Alt Tag - The description of the image and the including short and long-tail titles.
Internal Link Building - The website is ranked based on how important and quality the content is, this requires internal links from other pages that make the website easy to navigate.
Sitemap - An onsite map makes it easy for clients to navigate and find things on the website clearly on a blank page without having to open heavy menus.
Page Speed - Big image files can slow the website down, optimisation of the images will be done to ensure the site loads closer to 3 seconds per page.
Link Building - Now that your website is optimised and ready to start getting clients you have to share it with the internet. Link building is when your website is linked to another website. This is one of the most important stages of generating clients as having a link from another website is like having a credit. Google rewards websites that have quality credit links and move them closer to the homepage. Having links will help increase your page and domain authority.
Blogging/ Articles - happens in 6 stages: through getting to know your audience, making a list of websites which appeal to your desired audience, writing amazing content, matching the content to websites, reach out to site owners and using social media to amplify the content.