6 Steps to Creating and Selling Ebooks About Your Beauty Approach
You have a lot of knowledge to share, so why not make some extra money giving tips? Simply write about what you know.
We had an esthetician client who said she was tired of telling her skincare clients the same information over and over and so she wanted to create an ebook to sell to them.
Wanna know what her ebook is about?
The homecare regimen she suggests that each of her clients follow! Simple, right?!
Based upon her guidelines, we wrote an informative handbook in our client’s voice and designed it to match her brand.
Her clients have gladly bought the ebook because they wanted to be able to have a step-by-step regimen at their fingertips. And, even other potential clients who just want to have a good at-home skincare regimen have bought her ebook.
And, you can do the same. Create an ebook around the homecare routine you suggest clients follow or, write about something else that you know your clients and target audience want to learn about.
Here are 6 tips to help you get started with writing your ebook:
1. Determine a beauty problem your audience has. Think about some of the issues that your clients have shared with you during their appointments. Or, engage your followers in your stories or captions and ask them if there is something they need guidance on.
Take our client above, for example. Her clients had a problem with not knowing how they should take care of their skin at night. They wanted a step-by-step routine to follow. And, Voilà! She created a simple book to help.
2. Solve the problem. Solve your clients’ problems by writing a step-by-step guide that will teach them something new or guide them on how to do something, such as how to layer serums or how to properly tone their skin.
3. Decide on a format for your book—Make it easy for your audience to read. A step-by-step format is helpful or a Q&A format. You want the structure to be simple so that your message is clear and easy to understand.
4. Host the ebook on your website. If you want your clients to purchase your book, make sure that they have easy access to it. You can make it downloadable from your site, or have it as a link.
5. Decide on the price of your ebook. How much value do you think your book can provide? Keep your price in line with the retail prices of your products. And, you can always experiment with pricing based upon how your audience responds.
6. Link your book. Again, make your ebook accessible. You can link it on your website, your Instagram bio or IGTV.